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Growth Marketing Manager

Northampton, United Kingdom; London, United Kingdom

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Date live: 13/11/2025

Business Area: Marketing & Design

Area of Expertise: Marketing

Contract: Permanent

Reference Code: JR-0000080455

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Barclays Marketing

Join Marketing at Barclays to create integrated marketing strategies for Barclays. Your efforts will focus on planning, budgeting, and maximising ROI to enhance brand positioning and achieve commercial growth.

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Join us as a Growth Marketing Manager within Barclays UK, where you will be part of our Growth Marketing & Platform Innovation team driving the acquisition and retention of customers across products like mortgages and loans. You will shape end-to-end performance marketing campaigns, explore untapped opportunities across emerging platforms, and experiment with new targeting approaches and AI-powered creative development. You will manage the full customer journey, spotting and proposing ways to optimise performance, working closely with cross-functional teams internally and externally, overseeing budgets, and delivering clear performance reporting. This is a role for someone who is curious about what’s next in the market, commercially astute and excited to turn insight into meaningful growth.

To be successful as a Growth Marketing Manager, you should have:

  • Commercially minded with excellent analytical skills—able to interpret data to optimize performance and uncover new segment or channel opportunities.

  • Extensive direct marketing experience across paid media channels including programmatic display, Paid Search and social media advertising.

  • Skilled in orchestrating and sequencing campaigns across paid media, direct channels, and digital platforms (app/web).

  • Comfortable driving both open-market acquisition and lifecycle management strategies.

  • Influencing and leadership, working cross-functionally as part of a matrix organisation.

  • Excellent presentation skills, with the ability to build compelling decks and confidently present them to a range of stakeholders.

Some other highly valued skills may include:

  • Experience with Generative AI and marketing automation.  

  • Certificate or Diploma in Marketing.

  • Experience working within a highly regulated industry.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role will be based in London or Northampton

Purpose of the role

To develop and implement marketing strategies to promote brand, products, and services across various markets

Accountabilities

  • Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
  • Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
  • Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
  • Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
  • Management of the marketing budget, allocating resources to maximise ROI.
  • Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

Assistant Vice President Expectations

  • To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
  • Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
  • If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
  • OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
  • Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
  • Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
  • Take ownership for managing risk and strengthening controls in relation to the work done.
  • Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
  • Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
  • Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
  • Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
  • Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Barclays welcomes applications from all candidates and is committed to ensuring reasonable adjustments (accommodations) are put in place to allow for a fair and inclusive recruitment process. For more information and how to request one, please review Adjustments to the recruitment process.

We’re a global, vital and highly respected financial organisation with an inspiring Purpose. Operating in 39 countries and employing around 100,000 people across the world, we help communities, individuals and businesses thrive. And we’ve created financial solutions and technology that the world now takes for granted. A career with us can offer incredible variety, depth and breadth of experience, and the chance to learn from some of the best minds in technology and finance.

To find out more about Barclays' strategy please click here.

We are an equal opportunity employer and opposed to discrimination on any grounds. It is the policy of Barclays to ensure equal employment opportunity without discrimination or harassment on the basis of race, colour, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.

Barclays is required by law to confirm that you have the Legal Right to Work in any role that you apply for. If you currently hold a work visa sponsored by Barclays, or you would require sponsorship from Barclays, you must declare this as part of your application. Sponsored visas are role and entity specific and any changes must be reviewed. It is important that you ensure you are working on the correct visa at all times. Failure to accurately disclose your visa status or Legal Right to Work may result in your application or any employment offer being withdrawn at any time.

This is Barclays Northampton

Northampton is one of our most important UK centres. We’re home to all card and payment services across the Barclays business; we’re also home to Barclaycard. This is a vast operation, with a huge influence and impact on the financial services industry and on the lives of millions of British people.

Unique initiatives to enhance your wellbeing like our colleague allotment, helping to build community through getting closer to nature.

You can experience a wealth of diverse and surprising career paths right here in Northampton, across Barclays UK or even globally.

Our building is environmentally friendly and people-friendly too, with excellent facilities designed to make work a pleasure.

Northampton is the perfect blend of town and country, a growing and thriving centre for business, and a wonderful place to live and work.

This is Barclays Northampton

Northampton is one of our most important UK centres. We’re home to all card and payment services across the Barclays business; we’re also home to Barclaycard. This is a vast operation, with a huge influence and impact on the financial services industry and on the lives of millions of British people.

Focus on wellbeing

Unique initiatives to enhance your wellbeing like our colleague allotment, helping to build community through getting closer to nature.

Big opportunities

You can experience a wealth of diverse and surprising career paths right here in Northampton, across Barclays UK or even globally.

The workplace of the future

Our building is environmentally friendly and people-friendly too, with excellent facilities designed to make work a pleasure.

Discover Northampton

Northampton is the perfect blend of town and country, a growing and thriving centre for business, and a wonderful place to live and work.

Multicultural ERGs at Barclays

Be you. Be valued. Belong.

We celebrate the unique perspectives and experiences each individual brings, believing our differences make us stronger and drive success.

You can learn more about our commitment to our colleague on our Inclusion and Opportunities page.

Learn more

Application Process

Your application

We’ll ask for information about you, your CV and cover letter.

1

Your assessment

Covering your behaviours and ability at work.

2

Your interview

Exploring your past experiences and skills.

3

Next step

We’ll request additional information so that you can complete our screening process

4
How to ApplyRead our FAQ's
Barclays

Working flexibly

We’re committed to providing a supportive and inclusive culture and environment for you to work in. This environment recognises and supports your personal needs, alongside the professional needs of our business. If you'd like to explore flexible working arrangements, please discuss this with the hiring manager. Your request will be reviewed in-line with the requirements of the role/business needs of the team.

Hybrid working

We have a structured approach to hybrid working, where colleagues work at an onsite location on fixed, ‘anchor’, days, as set by the business area. Please discuss the working pattern requirements for the role you are applying for with the hiring manager. Please note that working arrangements may be subject to change on reasonable notice to ensure we meet the needs of our business.

Barclays is built on an international scale.

Our geographic reach, our wide variety of functions, businesses, roles and locations reflect the rich diversity of our worldwide customer base. All of which means we offer incredible variety, depth and breadth of experience.
And the chance to learn from a globally diverse mix of colleagues, including some of the very best minds in banking, finance, technology and business. Throughout, we’ll encourage you to embrace mobility, exploring every part of our operations as you build your career.

Find more information

Related content

Multicultural ERGs at Barclays

Be you. Be valued. Belong.

We celebrate the unique perspectives and experiences each individual brings, believing our differences make us stronger and drive success.

You can learn more about our commitment to our colleague on our Inclusion and Opportunities page.

Learn more