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Campaign Engagement Lead -6 Months Secondment

Glasgow, United Kingdom

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Date live: 21/09/2026

Business Area: HR

Area of Expertise: Corporate Affairs

Contract: Temp/Contractor Payroll (Fixed Term)

Reference Code: JR-0000116731

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Barclays Corporate Affairs

Corporate Affairs ensures effective management of Barclays’ public image, communications, policies, and regulatory relationships. This includes overseeing corporate governance, driving corporate communications, managing policy and advocacy efforts.

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Join us as a Campaign and Engagement Manager within the Talent team, where you will play a key role in shaping and delivering the Group’s AI colleague upskilling agenda. In this role, you will support the senior leadership team by translating strategic priorities into high-impact global campaigns that drive awareness, engagement and behaviour change at scale. You will lead the end-to-end design and delivery of AI upskilling activation campaigns, across both internal and external channels, ensuring alignment to broader talent, development, and employer brand priorities.

You will:

  • Take ownership of global, multi-channel AI upskilling campaigns – driving engagement, adoption and understanding across the organisation

  • Design and deliver integrated engagement strategies that support large-scale cultural and behavioural change

  • Translate complex AI and skills strategies into clear, compelling and actionable communications and campaign plans

  • Develop high-quality engagement assets (e.g. videos, toolkits, playbooks, nudges) aligned to brand and narrative frameworks

  • Partner with senior stakeholders across the bank to shape campaign direction and ensure alignment to strategic priorities

  • Work across internal and external channels to create a joined-up experience for colleagues and candidates

  • Use data and insights to track campaign effectiveness, continuously optimise engagement and demonstrate impact

  • Operate in a fast-paced, evolving environment, managing multiple priorities and stakeholders with agility

The ideal candidate will have:

  • Proven experience delivering global, multi-channel campaigns that drive engagement and behaviour change at scale
  • Strong expertise in campaign strategy, planning and execution across both internal and external audiences
  • Experience leading complex programmes across a matrix organisation, managing diverse stakeholders and priorities
  • Excellent written and verbal communication skills, including experience developing comms, playbooks and engagement strategies
  • Strong editorial judgement, with the ability to review, refine and elevate content to a high standard
  • A highly organised and agile approach, with the ability to adapt quickly in a fast-paced environment
  • Experience supporting transformation, learning or development initiatives is highly beneficial
  • A strong interest in AI and emerging technology, with an understanding of how it is shaping skills, productivity and the future of work

You may be assessed on key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job-specific technical skills.

Purpose of the role

To build strong and effective partnerships with the senior leadership of the organisation, advising on how to engage and influence employees to achieve the business’s goals, through an insight-based employee communications strategy, backed up with outstanding execution capability.

Accountabilities

  • Leadership communication, using detailed, systematic insight research to help senior leaders understand employee sentiment, and empower them to communicate empathetically with their people.
  • Business strategy alignment, building belief in the strategy of the organisation, and the progress being made, with a strong focus on the impact employees have on the client experience.
  • Culture and employee proposition communication, designing and implementing communication interventions that influence individual behaviour to create a culture built on the Barclays Mindset; demonstrate why the organisation is a great place to work.
  • Change delivery, creating communication interventions that build employee commitment and capability through organisational change.
  • Crisis and issues management, working closely with the senior team as part of the management response, focused on the role of employees in engaging clients.
  • Capability building, leading and developing a high-performing team, building individual skills and team capabilities.

Vice President Expectations

  • To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
  • If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
  • If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
  • OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
  • Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
  • Manage and mitigate risks through assessment, in support of the control and governance agenda.
  • Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
  • Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
  • Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
  • Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
  • Adopt and include the outcomes of extensive research in problem solving processes.
  • Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Barclays welcomes applications from all candidates and is committed to ensuring reasonable adjustments (accommodations) are put in place to allow for a fair and inclusive recruitment process. For more information and how to request one, please review Adjustments to the recruitment process.

We’re a global, vital and highly respected financial organisation with an inspiring Purpose. Operating in 39 countries and employing around 100,000 people across the world, we help communities, individuals and businesses thrive. And we’ve created financial solutions and technology that the world now takes for granted. A career with us can offer incredible variety, depth and breadth of experience, and the chance to learn from some of the best minds in technology and finance.

To find out more about Barclays' strategy please click here.

We are an equal opportunity employer and opposed to discrimination on any grounds. It is the policy of Barclays to ensure equal employment opportunity without discrimination or harassment on the basis of race, colour, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.

Barclays is required by law to confirm that you have the Legal Right to Work in any role that you apply for. If you currently hold a work visa sponsored by Barclays, or you would require sponsorship from Barclays, you must declare this as part of your application. Sponsored visas are role and entity specific and any changes must be reviewed. It is important that you ensure you are working on the correct visa at all times. Failure to accurately disclose your visa status or Legal Right to Work may result in your application or any employment offer being withdrawn at any time.

This role may be subject to enhanced governance arrangements. If successful, you may be required to comply with additional regulatory and compliance obligations, such as disclosure of personal trading activities and external interest/affiliations.

Further information on these requirements will be provided at a later stage of the process.

This is Barclays Glasgow

Barclays Glasgow is the engine of the Corporate and Investment Bank, and Shared Technology, delivering vital services to clients across the world. With c.5,500 talented people in a whole range of roles, the work we do touches millions of lives every day.

Our campus is a safe environment for neuro-diverse colleagues or anyone who, from time to time, may need calm, controlled spaces.

We work hard to make our Glasgow campus a centre of citizenship, community integration and social impact. We make a real difference.

Our campus features excellent facilities such as our Fitness Suite, fitness classes, an on-site GP, a bicycle store and so much more.

Connect with your colleagues. Join one of many clubs and societies like our working parents club, or catch up with your colleagues at our rooftop bar, The Beacon.

This is Barclays Glasgow

Barclays Glasgow is the engine of the Corporate and Investment Bank, and Shared Technology, delivering vital services to clients across the world. With c.5,500 talented people in a whole range of roles, the work we do touches millions of lives every day.

Designed for diversity

Our campus is a safe environment for neuro-diverse colleagues or anyone who, from time to time, may need calm, controlled spaces.

At the heart of the community

We work hard to make our Glasgow campus a centre of citizenship, community integration and social impact. We make a real difference.

Focus on health and wellbeing

Our campus features excellent facilities such as our Fitness Suite, fitness classes, an on-site GP, a bicycle store and so much more.

Connect with your colleagues

Connect with your colleagues. Join one of many clubs and societies like our working parents club, or catch up with your colleagues at our rooftop bar, The Beacon.

Multicultural ERGs at Barclays

Be you. Be valued. Belong.

We celebrate the unique perspectives and experiences each individual brings, believing our differences make us stronger and drive success.

You can learn more about our commitment to our colleague on our Inclusion and Opportunities page.

Learn more

Application Process

Your application

We’ll ask for information about you, your CV and cover letter.

1

Your assessment

Covering your behaviours and ability at work.

2

Your interview

Exploring your past experiences and skills.

3

Next step

We’ll request additional information so that you can complete our screening process

4
How to ApplyRead our FAQ's
Barclays

Working flexibly

We’re committed to providing a supportive and inclusive culture and environment for you to work in. This environment recognises and supports your personal needs, alongside the professional needs of our business. If you'd like to explore flexible working arrangements, please discuss this with the hiring manager. Your request will be reviewed in-line with the requirements of the role/business needs of the team.

Hybrid working

We have a structured approach to hybrid working, where colleagues work at an onsite location on fixed, ‘anchor’, days, as set by the business area. Please discuss the working pattern requirements for the role you are applying for with the hiring manager. Please note that working arrangements may be subject to change on reasonable notice to ensure we meet the needs of our business.

Barclays is built on an international scale.

Our geographic reach, our wide variety of functions, businesses, roles and locations reflect the rich diversity of our worldwide customer base. All of which means we offer incredible variety, depth and breadth of experience.
And the chance to learn from a globally diverse mix of colleagues, including some of the very best minds in banking, finance, technology and business. Throughout, we’ll encourage you to embrace mobility, exploring every part of our operations as you build your career.

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