Digital Messaging Lead

Wilmington, United States

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Date live: Oct. 11, 2022

Business Area: Barclays International

Area of Expertise: Marketing, Communications & Corporate Relations

Reference Code: 90275000

Contract: Permanent/Regular

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Digital Messaging Lead
Wilmington, DE

As a Barclays Digital Messaging Lead you will be a manager within the Email Channel Team. You will work with various product and segment owners as well as internal groups to set quantifiable goals. You will orchestrate resources to optimize the performance of email marketing efforts to Barclays customers. You will consult with various teams, to design and deliver email communications using digital best practices that drive business outcomes.

Barclays is one of the world's largest and most respected financial institutions, with 329 years of success, quality and innovation behind us. We've helped millions of individuals and businesses thrive, creating financial and digital solutions that the world now takes for granted. An important and growing presence in the USA, we offer careers providing endless opportunity.

What will you be doing?

•   Collaborating with internal teams, and external vendors to ensure email campaigns, some highly complex, are designed and executed flawlessly to meet business goals
•   Managing the tactical execution steps required to launch email communications, review of creatives, confirming conformity to best practices
•   Identifying and delivering continuously on necessary improvements to ensure flawless execution of email communications
•   Managing the relationship with the email vendors and manage prioritization of their pipeline of work
•   Delivering on a test & learn plan (email subject line testing, content testing) to drive business outcomes
•   Forecasting, tracking and reporting of email performance

What we’re looking for:

•   Extensive marketing experience, preferably in digital marketing
•   Email Channel experience, with a technical and specialized understanding of email marketing
•   Experience with email vendors such as Epsilon, Genesys and Salesforce
•   Have a Bachelor’s degree in any specialism

Skills that will help you in the role:

•   Financial Services industry experience
•   Knowledge of email best practices, technologies and engagement trends
•   Excellent time management skills, with the ability to manage your workload independently to meet deadlines, and appropriately communicate any risks
•   Project management experience, ability to lead in a highly matrixed organization, maintain project records, whilst complying with all control and regulatory requirements

Where will you be working?

Barclays' Wilmington campus includes two beautiful buildings located along the historic Wilmington Riverfront. A glance out our windows reveal a scenic look at the Christina River, along with a growing riverfront community of luxury apartments, shops, and restaurants. Additionally, the Wilmington train station is a short walk away making travel from New York and Washington, DC convenient.

More about working at Barclays

Our approach to hybrid working ensures there’s the right balance of working alongside colleagues at our onsite locations, as required for each role. For business areas that offer a hybrid working experience, this will be in a structured way, where colleagues work at an onsite location on fixed, ‘anchor’, days of the week. Some roles may require full onsite working. Please discuss the working pattern requirements for the role you are applying for with the hiring manager.

We continue to embed and review our hybrid working environment and remain in a phase of testing and learning. This means that working arrangements could change, with reasonable notice, to align with the needs of our business.

Barclays welcomes applications from all candidates and is committed to ensuring reasonable adjustments (accommodations) are put in place to allow for a fair and inclusive recruitment process. For more information and how to request one, please review Adjustments to the recruitment process.

We’re committed to providing an inclusive culture and environment, that recognises and supports ways to balance your personal needs, alongside the professional needs of our business. Providing the opportunity for all our employees globally to work flexibly empowers each of us to work in a way that suits our lives, as well as enabling us to better service our customers’ and clients’ needs.

Our approach to working flexibly is designed to support you to balance your life and to accommodate diverse needs, whilst still allowing us to meet our business needs. If you’d like to request a flexible working arrangement, please discuss this with your hiring manager.

We're committed to providing a supportive and simplified experience for our candidates throughout the application and assessment process. Here, you will find information about what to expect and some guidance around your assessment and interview.

While the application process depends on the role, there are some constant steps, which are;

Step 1 - Your application
Step 2 - Your assessment
Step 3 - Your interview
Step 4 - Next steps

We aim to create an inclusive work environment where everyone can reach their full potential. If you require any adjustments to our recruitment process, please click here to learn more.

Find out more information here.

Barclays offers a diverse, inclusive and engaged culture. A place where people can bring their whole selves to work and be respected for who they are, valued for what they do and celebrated for their contribution to our business and our community.
We are an equal opportunity employer and opposed to discrimination on any grounds. It is the policy of Barclays to ensure equal employment opportunity without discrimination or harassment on the basis of race, colour, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.

Barclays is required by law to confirm that you have the Legal Right to Work in any role that you apply for. If you currently hold a work visa sponsored by Barclays, or you would require sponsorship from Barclays, you must declare this as part of your application. Sponsored visas are role and entity specific and any changes must be reviewed. It is important that you ensure you are working on the correct visa at all times. Failure to accurately disclose your visa status or Legal Right to Work may result in your application or any employment offer being withdrawn at any time.

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