Segment Acquisition Lead

Wilmington, United States

Apply for job

Date live: Oct. 11, 2022

Business Area: Barclays International

Area of Expertise: Marketing, Communications & Corporate Relations

Reference Code: 90280819

Contract: Permanent/Regular

Where will you be located?

Take a look at the map to see what’s nearby. Train stations & bus stops, gyms, restaurants and more.

Explore location

Segment Acquisition Lead
Wilmington, DE

As a Barclays Segment Acquisition Lead this is an exciting opportunity as you take real ownership for executing the acquisition strategy and managing a significant digital budget for a Top 3 Co-brand Airline program. You will partner with channel marketing leads, the partner and the partner's of digital agency to deliver acquisition goals, which drive growth in new accounts and card awareness. Providing an opportunity to bring thought-leadership and innovation around digital marketing.

Barclays is one of the world's largest and most respected financial institutions, with 329 years of success, quality and innovation behind us. We've helped millions of individuals and businesses thrive, creating financial and digital solutions that the world now takes for granted. An important and growing presence in the USA, we offer careers providing endless opportunity.

What will you be doing?
•   Leading the cross-channel marketing initiatives across digital channels (online, email, search and display, social/video), direct mail, inflight and out-of-home channels
•   Partnering with channel leads and analytics teams to develop forecasts and offer plans, work with media agency to deliver digital marketing and media plans
•   Managing relationship with media agency and optimize media budget to meet and exceed expectations
•   Managing, maintaining and prioritizing product build for acquisitions campaigns and offers working closely with Marketing, Technology and Operations teams
•   Evaluating reporting trends and leveraging key reporting tools including producing periodic reporting for business and partner
•   Developing and implementing innovative ways to grow channel reach and effectiveness while minimizing risk
•   Working directly with co-brand acquisition partner leads to manage and partner needs and escalations
•   Interacting with internal departments such as marketing, compliance, legal, control, and marketing operations to manage campaign, creative design and adherence

What we’re looking for:
•   Bachelor’s degree required (Business related field)
•   Experience in marketing and partnership management
•   Credit card banking industry experience

Skills that will help you in the role:
•   Proven track record of marketing, business development and setting strategic direction with demonstrated accountability and ownership
•   Demonstrated leadership ability
•   Exceptional level of analytical skills
•   Travel may be required for this position ( around 10%)

Where will you be working?
Barclays' Wilmington campus includes two beautiful buildings located along the historic Wilmington Riverfront. A glance out our windows reveal a scenic look at the Christina River, along with a growing riverfront community of luxury apartments, shops, and restaurants. Additionally, the Wilmington train station is a short walk away making travel from New York and Washington, DC convenient.

#LI-WP2020

More about working at Barclays

Our approach to hybrid working ensures there’s the right balance of working alongside colleagues at our onsite locations, as required for each role. For business areas that offer a hybrid working experience, this will be in a structured way, where colleagues work at an onsite location on fixed, ‘anchor’, days of the week. Some roles may require full onsite working. Please discuss the working pattern requirements for the role you are applying for with the hiring manager.

We continue to embed and review our hybrid working environment and remain in a phase of testing and learning. This means that working arrangements could change, with reasonable notice, to align with the needs of our business.

Barclays welcomes applications from all candidates and is committed to ensuring reasonable adjustments (accommodations) are put in place to allow for a fair and inclusive recruitment process. For more information and how to request one, please review Adjustments to the recruitment process.

We’re committed to providing an inclusive culture and environment, that recognises and supports ways to balance your personal needs, alongside the professional needs of our business. Providing the opportunity for all our employees globally to work flexibly empowers each of us to work in a way that suits our lives, as well as enabling us to better service our customers’ and clients’ needs.

Our approach to working flexibly is designed to support you to balance your life and to accommodate diverse needs, whilst still allowing us to meet our business needs. If you’d like to request a flexible working arrangement, please discuss this with your hiring manager.

We're committed to providing a supportive and simplified experience for our candidates throughout the application and assessment process. Here, you will find information about what to expect and some guidance around your assessment and interview.

While the application process depends on the role, there are some constant steps, which are;

Step 1 - Your application
Step 2 - Your assessment
Step 3 - Your interview
Step 4 - Next steps

We aim to create an inclusive work environment where everyone can reach their full potential. If you require any adjustments to our recruitment process, please click here to learn more.

Find out more information here.

Barclays offers a diverse, inclusive and engaged culture. A place where people can bring their whole selves to work and be respected for who they are, valued for what they do and celebrated for their contribution to our business and our community.
We are an equal opportunity employer and opposed to discrimination on any grounds. It is the policy of Barclays to ensure equal employment opportunity without discrimination or harassment on the basis of race, colour, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.

Barclays is required by law to confirm that you have the Legal Right to Work in any role that you apply for. If you currently hold a work visa sponsored by Barclays, or you would require sponsorship from Barclays, you must declare this as part of your application. Sponsored visas are role and entity specific and any changes must be reviewed. It is important that you ensure you are working on the correct visa at all times. Failure to accurately disclose your visa status or Legal Right to Work may result in your application or any employment offer being withdrawn at any time.

The Barclays Way

This is the spirit of Barclays. It’s why we exist, what we believe and how we behave. But most importantly, it’s how we make decisions, take action and get things done.

Learn more